SEO CASE STUDY BLOG 2

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By Shane oak
October 16, 2021

Ranked 12-15 keywords on GOOGLE First page. We focused only on the right audience that takes the services from the website.  

This Beauty Salon is one of the latest, most stylish & very professional salons in Jacksonville. However, despite offering an exhaustive range of services in high demand, this business missed out on the quality of organic web traffic and an online presence. They weren’t ranking well enough on Google to be seen by their ideal customers.

See how we as a Seo agency in San Francisco helped them devise a comprehensive SEO campaign by using White hat Seo techniques to increase their visibility on search engines like Google and drive more organic traffic to the site for their services by ranking keywords. 

Why Is SEO Important for this beauty salon in Jacksonville?

You are having trouble deciding which hair salon or beauty salon to visit or which salon services use the best quality products for their services or the best salon in Jacksonville for bridal makeup services? What do you do? You Google it, Right? On Google, which page do you visit to search for the best salon? You see Top page of Google search for everything and anything. In fact, On Google, there are 3.5 billion searches daily. That means this hair salon in Jacksonville is missing the opportunity to rank on the google search ranking and get this salon to the top of Google search rankings. It will maximize the amount of exposure and brand awareness to their business. Thus, they will consistently attract new clients and increase your revenue and sales.

By hiring the Seo agency in San Francisco, they implement SEO practices to hair salons to rank on the top of Google. We will guide you to achieve and maintain the number 1 spot of Google search results and outrank the competitors. This beauty salon is a sleek and modern hair and beauty salon in Jacksonville. Their Specialty beauty services are popping all over Jacksonville. 

Every Seo challenge is an SEO opportunity. So Find out how Seo Agency in San Francisco created a unique SEO strategy for this beauty salon in Jacksonville.

 

Challenges

 

  • No local links and local ranking pointing to the site
  • Web Design
  • The blog did not update with fresh and quality content
  • No real inbound marketing strategy in place
  • Several Service pages were missing out
  • The site was 100% un-optimized
  • To Book the appointments for hair-salon services and increases visibility

Solution in SEO 

 

Online Web Design

We created a website that allowed this beauty salon to sell its services online with ease. By establishing a robust online marketplace for their services, we expanded their sales and increased their web traffic and visibility. Creating detailed pages for each service, we were able to draw more attention to their website.

 Local Search

This beauty salon is in Jacksonville, so we targeted local customers in Jacksonville. Any business in the local market completely relies on local customers. So when marketing online, we make sure to target the right audiences to get the most out of the local search. We provided specialized content and focused interest in local audiences in Jacksonville, FL, by incorporating various local SEO strategies and search terms.

 Google My Business

Listing this business on Google My Business increases local search traffic for this best salon in Jacksonville. By listing this beauty salon business on Google Maps, it provided more potential customers and information about the business. Providing more calls to action drives more consumer interest and allows us to see those potential customers.

 Keyword Strategy

 We Carry out keyword research to run successful SEO campaigns. We studied various search volumes, competition, and user intent of hundreds of potential phrases. We were able to target the keywords most suited to this beauty salon’s needs. Once our keywords got finalized, we included them in title tags, URL, and Meta description and included them in the blog post. Finally, our main focus was optimizing the site that would monitor the search result rankings and visibility. 

 On-Page SEO Strategy

In our SEO campaign, we prepared a detailed report with a series of recommendations for on-site adjustments which would enhance the site’s optimization.

 Areas of weakness in on-site SEO includes :

  • Title, header, meta tags, and URL structure
  • Robots.txt and Sitemap
  • Rich snippets & Schema tags
  • Alt text and Title attributes
  • Internal and external linking
  • Keyword density and HTTP checks
  • Page speed and design
  • Duplicate content 
 Off-Page SEO Strategy

Another crucial feature of our SEO campaign for this beauty salon in Jacksonville was implementing off-page SEO strategies. Off-Page SEO involves acquiring numerous backlinks from high domains across the web. We achieve this by reaching out to online influencers and the owners of popular blogs, etc. Our main focus of the off-page strategy was to build up its influence on search engines and strengthen the ranking and increase the traffic.

Social media strategy 

We continue to promote and optimize this salon in Jacksonville through social media marketing and advertising. Our top designers have created stunning social media posts and supported SEO and branding through stimulating posts on various social media profiles. We facilitated connection and communication through organic traffic like building, customer engagement, and interactive postings. 

 Content Strategy

We use LSI keywords in the form of a phrase or word in the full content. Google algorithm better understands LSI keywords for user search and gives users the best quality content for their search queries. Certain things to keep in mind while making the content. 

Following points to keep in mind while making our content process 

  • We did keywords research on chosen keywords. 
  • Created content that users’ search, 
  • Make more content readable to users.
  •  Ensure that the content flow is well organized.

The best resources from the High Domain authority content in our post to increase the credibility of the content Which involves only white hat techniques, as it helps with search ranking and visibility on the Search engines result in the page. 

Our Target-Audience includes Ladies/Girls who look for hair-salon services, beauty artists in Jacksonville, Hair salons in Jacksonville, Makeup artists in Jacksonville  

Our Target-Location was in Jacksonville, FL 

ResultSince the target audience is women/girls. The client gets inquiries through direct service-related keywords.

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