Site Speed Optimization [A Definitive Guide ]


By Palak
Sep 14, 2021

What is Site Speed Optimization

Site speed or Page speed optimization is the same and refers to how fast it takes to load a page and are the core elements of your SEO strategy. Site speed is a very important element for any website to rank higher and it creates a good user experience. In simple terms, Page speed refers to the amount of time taken for a webpage to load. A page loading speed is determined by several different factors including a site server, page files sizes and image compression.

In today’s digital era, everything comes down to website loading speed. It doesn’t matter whether you have best-updated content and a good-looking site if it takes too much time to load, it will create a negative impact on the site. Today’s users expect a website to load quickly within 2 to 5 seconds. However, if it goes beyond 2 seconds it will result in greater bounce rates.

40% of internet users abandoned a site if it takes longer than 3 seconds to load.

47% of users expect a desktop site to load in 2 seconds or less.


Why Page Load speed is important?

A Rapid page speed is a crucial factor for  UX and SEO. A website speed creates the first impression for your website. A high website speed optimization results in an increase in high visitor, low bounce rates, highway conversion, engagement, higher ranks in organic search thus creating a good user experience. Page speed is one of the key ranking factors for SEO. A good page load speed will create a positive impact on users that will get high traffic and attract more qualified leads that are converted into customers.

Research shows that the amount of time a user will wait before losing focus is from 0.3 to 3 seconds. If your website takes too much time to display important information on the website, the user loses focus and possibly close the browser window. Faster loading websites will have low bounce rates, having higher conversion rates, higher ranking in organic search thus creating an overall better user experience. As per Google PageSpeed standards, site speed optimization is essential for access to products, information, and services.


Tools to check website speed are:


Site speed can be tested by using free online tools such as:

How to Improve site speed optimization


1. Minimize HTTP Requests

If your website containing lots of JavaScript and CSS files, leading to a large number of HTTP requests when your website visitors wants to have access to particular files. As these HTTP requests will go out for each element so try to limit these as possible. If you reduce the number of JavaScript and CSS files reduce blank spaces, trims unwanted comments this will undoubtedly speed up your website. So try to group all JavaScript into one and all CSS files into another. This will ultimately reduce the overall number of HTTP requests and speed up the website.


2. Compression

To improve speed you have to reduce the size of the files on your site. You will use a file compression tool to compress large files.


3. Reduce Server Response Time (DNS)

A DNS stands for Domain Name Server, it is the server with a database of all IP addresses and their hostnames. Check your DNS speed with the help of DNS speed tools.


4. Use of CDN [Content Distribution Network]

CDN’s stands for the [Content Distribution Network] are the networks of servers distributing the loads of delivering content. This spreads out your content across various data centres to deliver content faster and more reliably. CDNs optimizes the static files such as CSS, images, fonts, and JavaScript for the visitors. CDNs use geographically distributed servers. In simple words, the server closest to your visitors will be serving the files. So the load speed will be the same regardless of where the users are connecting. With CDN’s, users requests are redirected to the nearest server. As a result, the content is delivered to a user quicker and the website speed works very fast. It is quite an effective way to optimize the load time.


5. Optimize Images and videos

Make sure to optimize your images and videos before uploading them to your site. You can use various online tools. Another part of image optimization is serving the right sized image so that your site doesn’t need to load the full-size image and then adjust it. Size of the Image and videos are the main cause for the website to load slower. The main cause for increasing Webpage load time are the images and videos take up a  significant portion of a page’s overall size. Thus are the important factors related to images and video. It’s important to address both of these factors for optimization. Some of these points to keep in mind while optimization-


  • Reduce the file size of all media


  • Size your images approximately


  • Stick to JPEG


  • Compress all videos and photos


Images and videos are important components of every webpage. Heavy and oversized images are among the top reasons why a website may experience slow page speed.










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